Peter Rabbit
School Holiday Promotion
Westfield
All shoppers had a chance to participate in a competition by sharing their photo publicly on Facebook with @WestfieldNZStLukes. Two winners took home a $100 Westfield Gift Card each.
Promotion
Photo zone was set up as part of Peter Rabbit kids activity zone. After kids finished their activity (colouring, creating special plant pot, making rabbit ears, etc.) Westfield staff took photos of them with their creations with Interlike Selfie Machine.

To receive the photo, parents entered their details into the Selfie Machine. All individual photos were delivered by email and sms.
Results
1,099
Photos created
45,147
Photos impressions
1,084
Emails sent
As part of the form, everyone had a chance to sign up to Westfiled VIP Loyalty programme. Around 30% of total unique emails ended up actively opting in to become members.
Engagments
362
Shares
347
Comments
2,641
Likes
Micro Influencers
Further analysis via Micro Influencer Interlike plug in has identified four micro influencers with the relevant audiences of over 25,000 combined.
Sentiment
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